It was American economist Richard Florida, who coined the term “creative class”. He described the phenomenon in his “Rise of the Creative Class”. Strategy-2020 by Vladimir Putin has introduced the term to Russian political science and economics. According to authors, it is the creative class that bears the innovative thinking and the entrepreneurship spirit. The hopes for the timely modernization are still pinned to it — deprived of that, Russia is destined to become yet another “third world” country.